Ways to Enhance Your Website Speed

website speed

Website speed is an important factor in website marketing, as it directly impacts the time a visitor can spend on your website. Slow loading pages negatively impact website traffic. It is therefore important that you ensure website speed is of paramount importance when it comes to website marketing.


There are several ways you can measure your website speed. You can obtain website speed reports from web hosting companies and website speed analysis tools offered by many web development and internet marketing companies. Website speed analysis tools are free tools you can use from the comfort of your home. They provide a quick snapshot of how your site loads and the response time your site receives. Website speed matters if you want to rank well for search terms related to your niche.

The average page load time tells you the percentage of time your visitors spend on your website, not how long they spend on the website. The main problem with measuring website speed is the common website speed test which involves a website speed test along with some website speed indicators. The most effective website speed indicator is the actual page speed. This enables you to determine where the problem lies.


If you have chosen to use website speed indicators to diagnose your website speed issue, then you will find there is no set formula to determine your website speed. There are different website speed indicators to consider such as average page load time, real-time website speed, average web page load time and total website load time. However, website speed indicators should measure all website speed aspects. They do not only measure the website speed but also the factors which affect website speed such as search engine cache, connection quality, downloading resources, etc.

Most website speed indicators divide website speed into two categories, namely, average web page load time and real-time website speed. The values obtained from these two factors are then averaged to come up with a median value. The median value indicates the speed at which a certain website loads the majority of its page loads.

website speed

On the other hand, the real-time website speed is the speed at which the website visitor sees the website when they visit your website. Websites with flash graphics and interactive elements will have higher load times than websites that are plain or white. This is because the visitor to your website will be more impatient and will spend more time checking out your website rather than waiting for the website to load. To measure the real-time website load time, you can use JavaScript to create and execute animations and interactive elements on your webpage. By doing this, you will be able to determine which factors can make your website load faster or slower.


As a general rule, you should always aim for a one second difference in website load time and real-time page load time. To get the desired result, you should try to implement two simple techniques that can effectively counter the problem of making websites load quickly. You can effectively minimize these two factors by following the tips below:

Firstly, you should optimize your website page content so that it will load faster. For example, if you want to make your website load faster, you should remove unnecessary keywords from your page content. Although some people think that this is a bad idea, it is a good optimization practice. Search engines will not like your website if they see that you are using keywords a lot. And you do not even need to use big words because small words are just as effective as the bigger words.

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